Bachelor of Science in Business Administration
with Specialization in Marketing Management
This program focuses on the intricacies of creating and managing marketing campaigns and exposes students to marketing principles, trends, strategies, policies, and innovations.
BSBA Marketing and Advertising Management graduates will be fully equipped with competitive skills and relevant theoretical knowledge in conducting sound and valid market research to develop strategic marketing plans realized through Integrated Marketing Communications campaigns.
Social Media Manager, Account Manager, Media Planner, Meeting/Event Planner, Marketing Research, Analyst, Digital Marketer, Advertising Professional, Corporate Communications, Brand Manager