Gain competitive skills and relevant theoretical knowledge to develop strategic marketing plans, as well as conduct sound and valid market research!

The Bachelor of Science in Business Administration with Specialization in Marketing focuses on the intricacies of creating and managing marketing campaigns and exposes students to marketing principles, trends, strategies, policies, and innovations. The graduates of this program will be fully equipped with competitive skills and relevant theoretical knowledge in conducting sound and valid market research to develop strategic marketing plans realized through Integrated Marketing Communications campaigns. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. A distinctive feature of the program is that the majority of upper-level courses include a practical project component, offering the opportunity to apply the problem-solving theories and concepts learned in the classroom to real situations. Extensive opportunities are available for students to meet business professionals and gain practical experience.

Alumni Game Changer

The path of being a #gamechanger began for our Marketing Alumnus, Carl Anthony Sia, when he decided that he wants to change the world and iACADEMY is the best school that can help him #ChangeTheGame.

Ready to be a game changer?

Start your application at iACADEMY for SHS or College and elevate your learning experiences with our specialized curriculum that guarantees 96% job placement rate.