The Bachelor of Science in Business Administration with Specialization in Marketing focuses on the intricacies of creating and managing marketing campaigns and exposes students to marketing principles, trends, strategies, policies, and innovations. The graduates of this program will be fully equipped with competitive skills and relevant theoretical knowledge in conducting sound and valid market research to develop strategic marketing plans realized through Integrated Marketing Communications campaigns. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. A distinctive feature of the program is that the majority of upper-level courses include a practical project component, offering the opportunity to apply the problem-solving theories and concepts learned in the classroom to real situations. Extensive opportunities are available for students to meet business professionals and gain practical experience.