The Bachelor of Arts in Multimedia Arts and Design (MAD) is an 11 term program designed to address the growing need for highly qualified, multidisciplinary professionals in the creative industries. Within the heart of the program is the goal of expanding the students’ talents in various creative fields developing the students potential to create innovative content for print, web, and audiovisual communication. The MAD Program at SODA develop students into well rounded creatives who are technology adept critical thinkers and industry ready graduates.